Typically in a start-up company, the level of innovation is very high. The founder have the vision of doing something different and they did things differently. However, when the company grew bigger, when the company became stable, most of the time they started to innovate less.
It is the entrepreneurship spirit in a start-up is what contributing to innovation. But how we can inculcate this in a corporate environment?
Intrapreneurship
The concept of intrapreneur is not a new term. Intrapreneurship can simply defined as behaving like an entrepreneur in a large organization. This include of assertive risk-taking, innovation and taking initiatives in doing new things differently.
The History
In 1976, in the article from The Economist, Norman Macrae predicted a few of business trends. One of them is “that dynamic corporations of the future be trying alternative ways of doing things in competition within themselves." He further suggest that "firms should not be paying people for attendance, but should be paying competing groups for modules of work done." In 1982, also in The Economist, Macrae suggested the "confederation of intrapreneurs."