Elevator Pitch - was originally introduced in this world in 1853 by
Elisha Otis. The designed of elevator back then is not much different from the theory of Archimedes which using pulley. The problem with this design is when the rope got cut-off which might cause in fatal or the damage of whatever inside the elevator. Otis invented a patent to safeguard the elevator when the rope fails, a brake activate to prevent it from falling down.
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Have you ever seen deals secured
in an elevator these days? |
But the problem during that time, people are still skeptical about it. So Otis decided to conduct a demo in one conference. He demonstrated the elevator going down from top. While explaining (or pitching) in the elevator, he cut-down the rope. Everyone is panic - but the magic happened. The elevator did not fall down. There it goes the first elevator pitch in the world.
Elevator Pitch
In many sales courses, the instructor will introduce to you the elevator pitch. The idea of elevator pitch is when you came across someone, how are you going to promote your product and services within a very short period of time. Maybe 1 minute or 2.
In one of the course that I attended, Sales and Leadership Mastery (back in 2010), Blair Singer who is also Kiyosaki's Rich Dad's advisor shared with us the e-pitch technique. What do we need to do in our e-pitch?
We need to
establish our credibility.
How?
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