5 Marketing Lessons that I learned from Jay Abraham

"There are only two things in a business that make money - innovation and marketing. 

Everything else is cost."

- Peter Drucker

A photo of me with a replica of Jay Abraham

I attended a session with Jay Abraham, the legendary marketing guru. Some might called him the marketing wizard because of his ability to think of marketing strategies in any kind of business. While I posted some of the photos on the social media, some of my friends were asking me, "what did you learned from Jay Abraham?" 

To answer that questions, I decided to create this post so that it will benefits more people. I list down 5 most important lessons that I learn from that session.

1. Force Multiplier Effect
This is a strategies that Jay mentioned he model it from the military. Imagine you are in military, your enemy will have a certain kind of defence. It is not easy to break through that defence. But if you have a strategy to attack from multiple angle, you might have a better results.

This is what Jay means by Force Multiplier Effect. They attack the enemy from many force.
The goal is for that combined effect destroy the resistance.